Printify survey: Top AI tools powering eCommerce growth

GaryPageau
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Printify, a leading print-on-demand platform, announced findings from its survey of 150 eCommerce sellers, highlighting the specific artificial intelligence (AI) tools merchants rely on to drive sales, improve efficiency, and engage customers. The report shows that AI adoption is already widespread, with 89% of merchants using AI reporting higher conversion rates and a growing set of tools leading the charge.The survey ranked the most widely used AI categories and specific platforms adopted by sellers across online stores, marketplaces, and social media shops:

  • Social Media Management (66% adoption): Tools like Buffer, Later, Hootsuite, and Vista Social dominate this space. Merchants use them to schedule posts, optimize timing, and generate AI-assisted captions and hashtags.
  • Content Creation and Optimization (64%): Writing assistants and image generators are top drivers of sales. Respondents cited Jasper, Copy.ai, ChatGPT, Printify’s AI Image Generator, and Midjourney for creating product descriptions, blog posts, and campaign visuals in minutes.
  • Analytics and Reporting Suites (56%): Sellers rely on tools like Google Analytics, Glew.io, Triple Whale, and ThoughtSpot for clean dashboards, predictive insights, and customer lifetime value tracking.
  • Email Marketing Automation (50%): AI-powered tools such as Omnisend, Mailchimp (AI Assist), and Drip enable merchants to personalize flows, reduce abandoned carts, and send targeted campaigns at scale.
  • Market Research and Competitor Analysis (48%): Semrush, Similarweb, Jungle Scout, and Glimpse help sellers uncover trending products, rising keywords, and competitor strategies.

Other notable tools include HubSpot and Klaviyo for customer relationship management, Tidio and Intercom for AI-driven chat support, and Smartly.io and Meta Advantage+ for paid ads.

“As AI adoption accelerates, we see tremendous opportunities for print-on-demand sellers to grow faster and smarter,” said Chris Victory, Head of Partnerships at Printify.

Written by 

Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.